How AI can Automate all industries but Content?

Author: Shweta Gautam


How AI can Automate all industries but Content?

We are living in the 21st century today, the time where everything runs on technology, where machines have overpowered human force and his capabilities, where science is the new best friend to human. Artificial has severely conquered the natural today. Presently, almost all the industries are craving for technology instead of the manpower support. Businesses have "Artificial Intelligence" integrated to the process of manufacturing their products and output. 


However, this list of industries relied on automation today doesn't include the most prominent area i.e. the content writing industry. Content Writing where a writer pours out his ideas on themes or varied topics - the field that allows you to spill your opinions on a piece of paper and get acclaim for it. Content Writing is the industry where no machine or "Artificial Intelligence" can operate well and replace humans unless computers start to converse with customers and brainstorm to come to the consensus.

What is 'AI'

"Artificial Intelligence" is the next level thought process of the human mind where computer systems are developed and reprogrammed to perform tasks that usually require human intelligence. For example, translation between languages, decision making, visual perception and more. It is the "intelligence" which is incorporated by machines. The term Artificial Intelligence is applicable when a machine mimics "cognitive" function that human associate with other human minds such as learning and problem-solving. The capabilities which presently fall into Artificial intelligence are successful understanding of human speech, competing at a high level in strategic game systems, autonomous cars and interpretation of complex data into easy and vulnerable ones. 


Technology will leave you Jobless

General Intelligence is the long term goal of Artificial intelligence. 

Artificial Intelligence is the biggest threat to humans in near future. It will have a devastating impact on lives of every manual laborer or white collared employee and well-read executive. Industries will be "replacing humans with robots" by 2025, but this automation has won entry into the industries that entail human interactions, managing others and the role that involves wholesale production and maintenance.  

But think about it! Some areas will remain impervious to its takeover.  

"The Creative Industry"

The creative industry or the content writing industry demands thoughtful and well-researched content to be delivered by the writer for its readers where the content relies exclusively on the writer's personalized expertise - something that automation hasn't tasted yet. A writer is expected to connect with his readers not just professionally but both personally and emotionally. Creation of an ideal copy means, being aware of customer persona or the company's need, understanding their motives, requirements and pain points and finally, design customised content strategy. 

While crafting the body of the content piece, it's critical to stick to certain parameters that can only be handled by real-time writers and not computers - machines don't spell emotions, they are data feed. 


Humans don't have wires, they have nerves and veins that are connected to the heart and brain and are indeed the oceans of emotions and ideas, respectively. This is the core reason why "content writing" falls under the 25% of jobs that are secure from the AI point of view (according to Oxford University Study). 


Almost every industry is using automation for making their work faster and easier to compete with the ongoing competition in the market. This field of Artificial intelligence was found on the claim that 'human perception and thinking can be so precisely described that a machine can be made to stimulate it', which might be true for all domains but content.


Though Artificial Intelligence is viewed as an aid to the manufacturing industries, it has brought failures and setbacks as well. The biggest Artificial Intelligence failure can be recalled from July 2016, where a so called "crime fighting robot" severely injured a 16-month toddler in a mall in Silicon Valley. The robot was created by the platform knight scope and the company later termed the fatal incident as a "freakish accident". 


Another tech failure was when an international beauty contest was judged by the AI robots that turned out to be racist. The robots judged the contestants on the basis of algorithms whereas beauty contests are moderated on the basis of human life experiences, beauty, intelligence and health (major parameters of judgment). The company failed to supply the AI with a diverse training set due to which all contest winners were white. 


As earlier said, technology can prosper to as many heights as it can but it will never be able to understand the social and emotional side of the human society. Machines should be made to ease and fasten the work load but not replace the human workforce. Artificial Intelligence is next big thing coming as a threat to humans but copywriters can still step late out of the blankets, sip coffee and write their heart out in peace. 


Therefore, our final take says, "rather than losing humanity to machines completely, technologists should slow down and make our societies more human intelligence worthy".

It's now or never!


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